This case explores how ICICI Bank used Asset Liability Management (ALM) as a strategic tool to stay stable and profitable in a volatile financial environment. It highlights how the bank balanced interest rate risk, liquidity pressures, market fluctuations, and credit exposure through structured planning and advanced risk systems. Rather than reacting to crises, the bank built proactive frameworks that strengthened resilience during economic uncertainty. The preview offers a glimpse into how disciplined risk management can become a competitive advantage in modern banking.